Terms of Participation

Daily Programm Participation Terms

(Version: 14 October 2026. Part of the contract pursuant to Section 6 of the General Terms and Conditions.)

1. Participation

1.1 Participation is open to natural persons aged 18 and over who hold a customer account with the Seller. By joining, the member confirms that they have completed their 18th year of age.

1.2 Joining takes place in accordance with Section 6.2 of the General Terms and Conditions. Where a member joins at a participating Café location, they receive a personal QR code once registration has been fully completed, together with the option to add a digital Wallet Pass (Apple Wallet / Google Wallet). If registration is not completed after the QR code has been scanned, no participation comes into existence and no entitlement to benefits arises.

2. Earning points

2.1 Points are credited to the member for purchases of participating products in accordance with the table below. Points are credited only to the extent that a purchase price has actually been paid for the product variant in question. No points are credited for fully discounted items or items supplied free of charge; for partially discounted items, the full point value is credited.

2.2 Points are credited for purchases in the online shop, for purchases at participating Café locations, and for purchases of eligible products under a Coffee Circle subscription (Section 5 of the General Terms and Conditions).

• Coffee and Matcha Drinks: 10 Points
  • Examples: Cappuccino, Flat White, Matcha Latte, Tee, Espresso, Batch Brew, Iced Latte, Iced Matcha Latte, etc.
• Snacks and other Drinks: 5 Points
  • Examples: Croissant, Pain au chocolat, Ostmost Säfte, Kombucha, Bananenbrot, Cheesecake, Focaccia, etc.
• Coffee Products: 10 Points
  • Beispiele: 250-g-Bag, Drip Bags, Capsules, Nitro
• Coffee Products: 50 Points
  • Beispiele: 1 -kg-Bag

2.3 The Seller may offer further ways of earning points that are not tied to a purchase (for example, completing the customer profile). The applicable overview is subject to change. The Seller may also credit points on a goodwill basis in individual cases, without any entitlement to such credit arising.

2.4 Credited points expire twelve months after being credited, at the end of the relevant calendar month. The member's level status is determined by the sum of points from the preceding twelve months that have not yet expired.

3. Levels

3.1 The following levels exist:

Level Start

• Condition: Beitritt
• Discount Drinks & Food: 0 %
• Discount Coffee products: 0 %
• Discount Equipment & Merchandise: 0%

Level Joy

• Condition: 75 Punkte
• Discount Drinks & Food: 5 %
• Discount Coffee products: 0 %
• Discount Equipment & Merchandise: 0%

Level Ritual

• Condition: 150 Punkte
• Discount Drinks & Food: 8 %
• Discount Coffee products: 5 %
• Discount Equipment & Merchandise: 0%

Level Favorite

• Voraussetzung: 300 Punkte
• Discount Drinks & Food: 10 %
• Discount Coffee products: 8 %
• Discount Equipment & Merchandise: 0%

3.2 Level status is determined by the points from the last twelve months that have not yet expired (Section 2.4), subject to the status guarantee under Section 3.3.

3.3 Status. Where a member reaches a level, that status remains in place for six months from the day it is reached, irrespective of any points expiring below the relevant threshold during that period. If the number of points required for the level in question is reached again within that period, the six-month period starts afresh from that day. On expiry of the respective six-month period, status is re-determined on the basis of the member's points balance at that time. If, at that point, a separate guarantee under sentence 1 triggered at an earlier date is still running for a lower tier, the member is assigned the highest tier that they either reach on the basis of their current points balance or for which a guarantee is still running. No classification below Tier 0 takes place while participation is ongoing.

3.4 The guarantee under Section 3.3 relates solely to the status reached. It does not give rise to any entitlement for the discount rates assigned to a level at the time it was reached to remain unchanged for the duration of the guarantee; Section 6.5 of the General Terms and Conditions applies in that respect.

3.5 Level benefits cannot be combined with discounts from a Coffee Circle subscription or with other price reductions and promotions, unless expressly provided otherwise. The higher of the price reductions granted applies.

4. Welcome offer at Café locations

A member who begins their participation at a Café location is placed directly into Level Joy for six months from full completion of registration. No corresponding offer currently exists for members who join online. The Seller may amend this offer or discontinue it for future joiners.

5. Identification at Café locations

Identification takes place by presenting the personal QR code or the associated digital Wallet Pass. Identification must take place before the payment process is completed. Points are not credited retroactively and discounts are not granted retroactively for purchases that have already been completed.

6. Returns and refunds

6.1 Where a purchase price is refunded, the points credited for the affected items are reduced accordingly. In the case of partial refunds, the reduction is made pro rata.

6.2 Where a return takes place without a refund of the purchase price, the credited points remain unaffected.

6.3 The Seller is entitled to revoke a level reached, together with any status guarantee based on it under Section 3.3, to the extent that the level in question was reached predominantly through purchases that were subsequently cancelled or refunded.

7. Termination of participation

Where a member terminates their participation (Section 6.6 of the General Terms and Conditions), or where the underlying customer account is deleted, all points collected, the level reached, any running status guarantee and the benefits arising from it expire. Re-joining starts at Tier 0, with no restoration of previously held points or previously held status.

8. Communications under the Daily Programm

Communications concerning the operation of the Daily Programm (including the welcome email, notifications of level upgrades or downgrades, and Wallet Pass push notifications, for example on a change of status) serve the performance of the participation contract and do not require separate marketing consent. Separate consent for receiving promotional newsletters remains unaffected.

9. Misuse

Good cause for termination or exclusion under Section 6.7 of the General Terms and Conditions exists in particular in the following cases: use of multiple customer accounts by the same person in order to obtain benefits more than once; passing the personal QR code or Wallet Pass to third parties in order to obtain benefits; provision of false information; and commercial sale or other transfer for consideration of benefits obtained under the Daily Programme.

10. Amendments

Amendments to these Participation Terms are made in accordance with Section 6.5 of the General Terms and Conditions.