Our Direct Trade Model

We trade in some of the best coffee in the world. Nevertheless, many farmers cannot make a living from their coffee. We want to change that together with you! With Coffee Circle, we create understanding and appreciation for coffee quality and the performance behind every cup of coffee. Here we show you how we live Direct Trade.

Our Two Areas of Impact

1. Impact Through Direct Trade

High-quality coffee has its price, which is why we pay fair purchase prices that are well above the world market price level. In this way, we want to show our appreciation to the coffee farmers and motivate them to adhere to the traditional ecological coffee cultivation methods and strive for continuous improvement of the harvests. This financial incentive not only benefits the coffee farmers, but also their families, for whom coffee is often the most important source of income. Since 2016, we have sourced coffee in direct trade from Ethiopia, Kenya, Colombia, Laos, Brazil and the Democratic Republic of Congo.

Specialty Coffee for a better tomorrow

2. Impact through local projects

In addition to fair purchase prices, we invest €1 per kg of coffee in local projects in Ethiopia, D.R. Congo and Kenya. In the areas of education, health and coffee cultivation, we implement the projects together with the coffee farmers, the local government and local partner organizations. By growing and harvesting their high-quality coffee, the coffee farmers finance their projects themselves. In this way, we consciously distinguish ourselves from classic charity organizations.

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